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Last Updated 7/4/19 Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. Everything you should know about retargeting ads. How can you implement this method and how can it help to level up your advertising game? We've got a guide. Learn how to use social, video, and app retaregting ads to build a complete retargeting strategy that reaches shoppers whereever they are. There’s no doubt that Facebook is one of the best channels for marketing your products. In their 2018 Internet Trends Report, venture capital firm Kleiner Perkins reported that 78% of respondents aged 18-34 said they discovered a product on… Retargeting is a method of paid advertising which involves putting your ads in front of people who have visited your website in the past
If you advertise on Facebook, you NEED Facebook Retargeting. In fact, you don’t just need it, you HAVE to have it, because retargeting (or remarketing), when done properly, can have a massive impact on your marketing program.